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Marketing Management

Tuition fee CA$18,048 per year

The fees shown here are estimates only for three semesters and are subject to change. The above fee includes tuition (CA$15,469), health insurance and ancillary fees.

Please REVIEW the Humber College`s refund/deferral policy.

Registration fee CA$375 one-time

The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Dormitory fee CA$12,000 per year

The above fee is an estimated amount for living expenses during the two academic semesters.

  • Including rent and meals (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

There are a lot of housing options for you to choose from depending on your needs and preferences. Be sure to find a place close to your campus and easily accessible by regular and frequent public transit.

More information

business.humber.ca/..eting-management.html 

Overview

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement

Gain hands-on industry experience with 8a 160-hour (minimum) work placement*. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.

Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:

  • Canadian Tire
  • Joe Fresh
  • Marriott
  • Warner Brothers
  • Corus
  • IPG Mediabrands
  • Toronto Hydro
  • Cossette
  • Pepsi
  • Hugo Boss
  • Hudson Bay
  • Choice Hotels
  • MLSE
  • Calgary Flames
  • RBC
  • Nestle
  • Mediacom
  • State Farm
  • Laurentian Bank

…..and many more

Is This Program Right For You?

The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it’s right for you? Ask yourself these questions:

  • Do you already have an undergraduate degree?
  • Do you want to work for a global brand or agency?
  • Are you interested in understanding customer markets?
  • Do you have a keen interest in all things marketing-related?
  • Are you someone who is naturally curious about how products and services are branded and marketed?
  • Are you excited about exploring new ideas and concepts?
  • Do you want to work in an ever-changing industry where strategic thinking and business-savviness is rewarded?

If you answered yes to the above, then this program may be the right choice for you.

Career opportunities

Marketing is a business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts/researchers
  • sales and marketing coordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers
Apply Now! Summer 2022
This intake is not applicable
Studies commence
May 2, 2022
Apply Now! Fall 2022
This intake is not applicable
Studies commence
Sep 6, 2022
Apply Now! Winter 2023
Application start
Feb 21, 2022
Application deadline
Oct 31, 2022, 11:59:59 PM
America/Toronto time
Studies commence
Jan 2, 2023

Application deadlines apply to citizens of: United States

Apply Now! Summer 2022
This intake is not applicable
Studies commence
May 2, 2022
Apply Now! Fall 2022
This intake is not applicable
Studies commence
Sep 6, 2022
Apply Now! Winter 2023
Application start
Feb 21, 2022
Application deadline
Oct 31, 2022, 11:59:59 PM
America/Toronto time
Studies commence
Jan 2, 2023

Application deadlines apply to citizens of: United States