Advertising - Account Management
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 3 semesters, includes 1 work placement |
| Study language | English |
| Course code | 15051 |
| Tuition fee | CA$18,918 per program The fees are for the 2023–2024 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
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| Other requirements | Resume and Cover Letter Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset. |
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| More information |
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Overview
Looking to combine expertise in strategy, creativity and process management with writing, presentation and communication skills in order to contribute to the fast-paced, creative world of advertising? This program may be for you.
Humber’s Advertising – Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients within an advertising agency or a marketing department.
Develop client solutions by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication.
In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after the successful completion of all courses in May.
This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of the skillful client, media and project management.
The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process.
An underpinning of the coursework investigates how digital marketing and social media impact advertising today. Speakers from the industry, current communication challenges, in-class activities and case studies are also used to make classes engaging. Humber’s approach to the practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client-side teams.
By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to the fast-paced, creative world of advertising.
As a graduate, you will be an asset in three key areas:
- client relationships
- creativity
- process management
Ultimately, you will learn to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will also learn the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting works.
Digital storytelling and new communications platforms are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field. In support of the internship process, the Humber AAM program offers dedicated support as you progress through your internship search. While your experience in the year may differ, we strive to support each student as they carve out their niche in the industry and find their own fit. Visit wellsuitedhumber.com to see the internship site for this program.
When you join this program, you will also meet other postgraduate students who hope to work in the industry alongside you. Humber offers certificates in Advertising Copywriting, Account Management and Art Direction where these students have combined Fundamentals of Advanced Advertising (FAA) courses to learn the necessary skills in a new, innovative format. The Ad Studio FFA course replicates the advertising industry, and students work within cross disciplines in these classes.
Students from the three advertising disciplines take classes together to learn every aspect of the industry and work together in creative teams… your networking begins on day one.
Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study.
Career opportunities
Graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account executive/liaison officer
- account coordinator/manager
- advertising and account manager
- assistant account manager
- brand manager
- digital strategist
- junior account manager
- media sales representative
- process manager
- project manager
- social media manager
Opportunities are changing, and your skills will allow you to change with them.