Advertising Copywriting
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 3 semesters, includes 1 work placement |
| Study language | English |
| Course code | 11621 |
| Tuition fee | CA$18,918 per program The fees are for the 2023–2024 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
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| Other requirements | A statement of purpose must be added to your application. Applicants must submit a letter of intent (max. 400 words) describing their interest and knowledge of the creative aspects of advertising. Feel free to include any projects, periods or styles, influences, agencies, designers, artists or information that you feel have influenced you artistically, or have inspired you to pursue a career in this field. A relevant portfolio is required. Applicants must select and submit 3-4 pieces of original written work:
Please Note: Academic essays are not a good indicator of creative writing. |
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| More information |
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Overview
So, you want to work in advertising … as an art director, copywriter, or account manager. Where can you learn what you need to know to get into the game?
At Humber, we offer one-year Ontario Graduate Certificate programs in Advertising Copywriting, Advertising – Account Management and Advertising – Art Direction. Here you can learn the necessary skills in a new, innovative format that replicates the business you are about to enter.
Students from these three advertising disciplines take classes and work together in teams to learn every aspect of the industry. Your networking begins on day one.
The Advertising Copywriting Ontario Graduate Certificate gives you the specialized skills to develop creative solutions to real business problems. Over two intense semesters, you will develop a variety of strategic, conceptual and practical skills. You’ll learn how to write powerful, effective, engaging copy for all media. As well, you’ll gain a comprehensive understanding of advertising art direction, marketing, branding and strategic development. This unique combination of skills will enable you to build a comprehensive portfolio of creative work that reflects the industry standards required for field placement and entry-level copywriting positions.
Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.
Career opportunities
Graduates are prepared to work as copywriters in advertising agencies, marketing communications agencies, digital agencies, in-house creative departments and other businesses that provide creative solutions to business challenges.