Public Relations
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 3 semesters, includes 1 work placement |
| Study language | English |
| Course code | 04561 |
| Tuition fee | CA$18,918 per program The fees are for the 2023–2024 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
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| Other requirements | A statement of purpose must be added to your application. Applicants must submit a one-page letter of intent (350 words) prior to attending the interview. The letter of intent should express why they have an interest in public relations, and in Humber’s Public Relations graduate certificate program. Interview with Faculty Applicants will meet with faculty to discuss their interest in the program. At this time applicants could benefit from sharing any experience and/or interest in learning about public relations. Applicants will be quizzed on current affairs, pulled from the national news headlines. Letter of Intent and Resume Applicants must submit a detailed resume. |
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Overview
Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.
Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.
Work Placement
Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.
Watch the video to find out why Humber is recognized by industry as one of the country’s leading training grounds for PR professionals.
Career opportunities
As a PR practitioner, your work will be varied and fast-paced. It may include careers in media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.