Advertising and Marketing Communications
| Study location | Canada, Ontario, Toronto |
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| Type | Diploma, College |
| Nominal duration | 2 years, includes 1 work placement |
| Study language | English |
| Course code | 04621 |
| Tuition fee | CA$17,589 per year The fees are for the 2024–2025 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents):
Note: This program is available for conditional offer if the applicant meets all academic requirements other than English. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two years of full-time study at the secondary school level in an English language school system in a country where English is considered the primary language or the primary language of instruction and evaluation is English, with acceptable grades in all English courses, you must provide one of the English language proficiency tests below:
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Overview
Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.
Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.
Work Placement
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area.
Career opportunities
Advertising and Marketing Communications graduates can find employment on both the client and agency side, in entry-level positions. Students are hired for employment at advertising agencies, media agencies, client companies and within the not-for-profit industry. Upon completion of the program, students may have the opportunity to enter into many roles including:
- account co-ordinator
- advertising traffic co-ordinator
- marketing/advertising specialist
- media buyer
- media researcher
- programmatic campaign co-ordinator
- social media co-ordinator
- market researcher
- digital media co-ordinator
- marketing co-ordinator
- brand co-ordinator