Public Relations - Corporate Communications

Sheridan College - Trafalgar
Canada, Ontario, Oakville

Study location	Canada, Ontario, Oakville
Type	Graduate Certificate, College
Nominal duration	1 year/ 2 semesters, includes 1 field placement
Study language	English
Course code	PPRCC

Tuition fee	CA$22,867 per program The fee is for the 2022–2023 academic year and includes tuition (CA$20,328), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.

Tuition fee

CA$22,867 per program

The fee is for the 2022–2023 academic year and includes tuition (CA$20,328), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee

CA$400 one-time

The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Entry qualification	Undergraduate Diploma (or higher) To be eligible for admission, you must possess: A post-secondary diploma or degree, and/or Previous work and/or educational experience in the communications field. Applicant Selection Eligible applicants will be selected on the combination of the following: - Previous academic achievement and/or demonstrated experience and - A portfolio, which includes: Written statement of intent Three writing samples (published or unpublished) Résumé (including computer skills and volunteer work) The statement of intent should argue the applicant’s suitability for a profession in corporate communications and outline business/work experiences, and personal/professional goals. Students are expected to meet high copy-editing standards An applicant assessment fee will be applied. The entry qualification documents are accepted in the following languages: English.

Entry qualification

Undergraduate Diploma (or higher)

To be eligible for admission, you must possess:

A post-secondary diploma or degree, and/or
Previous work and/or educational experience in the communications field.

Applicant Selection

Eligible applicants will be selected on the combination of the following:

- Previous academic achievement and/or demonstrated experience

and

- A portfolio, which includes:

Written statement of intent
Three writing samples (published or unpublished)
Résumé (including computer skills and volunteer work)

The statement of intent should argue the applicant’s suitability for a profession in corporate communications and outline business/work experiences, and personal/professional goals. Students are expected to meet high copy-editing standards

An applicant assessment fee will be applied.

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If English is not your first language, you must provide one of the English language proficiency tests below: IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0) TOEFL (IBT): Total score of 88 (min Reading: 21, min Listening: 21, min Speaking: 21, min Writing: 21) Duolingo English Test (DET): Minimum score of 115 (with no individual subscore lower than 95) Other accepted language tests or evaluation methods.

Language requirements

English

If English is not your first language, you must provide one of the English language proficiency tests below:

IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0)

TOEFL (IBT): Total score of 88 (min Reading: 21, min Listening: 21, min Speaking: 21, min Writing: 21)

Duolingo English Test (DET): Minimum score of 115 (with no individual subscore lower than 95)

Other accepted language tests or evaluation methods.

More information	academics.sheridancollege.ca/..munications

Sheridan emphasizes the creative, critical and strategic skills prized by employers in corporate communications and public relations.

Making statements that matter

Can corporate communications be considered an art form? That’s how Sheridan approaches the subject. It’s a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You’ll be working for real-world clients, not just doing classroom exercises.

Hands-on, project-based assignments

Write persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements.
Express yourself in a variety of public forums such as media interviews and news conferences.
Create websites, blogs, podcasts, video content, email blasts and other online communications.

Fast-track to employment

It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You’ll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You’ll spend the last five weeks of the program in onsite job placement, working with professionals.

Additional information

Sheridan not only emphasizes the critical, analytical and strategic skills prized by employers in corporate communications and public relations, it weaves social media and diversity communications into all aspects of tactical delivery. You’ll do more than write catchy prose; you’ll learn how to generate buzz, influence attitudes and motivate behaviour.

Sheridan students have taken top honours in the Canadian Public Relations Society’s (Hamilton Chapter) Pinnacle Awards for excellence in Public Relations.

Additional skills provided by the program

Producing internal corporate communications plans and activities — the fastest-growing segment of the industry.
Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
Developing strategic communication campaigns that integrate all of the above elements.

By year’s end, you’ll have the skillset and the confidence to step directly into the workplace.

Sheridan’s recent graduates work in such industries as: health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, and visual and performing arts.

Sample Job Titles