Study location	Canada, Ontario, Toronto
Type	Bachelor's Degree, College
Nominal duration	4 years, includes 1 Co-op term
Study language	English
Course code	BMRK

Tuition fee	CA$20,094 per year The fees are for the 2024–2025 academic year and include tuition (CA$18,375), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification	High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent: Grade 12 English (with minimum 65% average) Grade 12 Mathematics (with minimum 65% average) The entry qualification documents are accepted in the following languages: English.

Language requirements

English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0) TOEFL (IBT): Total score of 84 (min Reading: 21, min Listening: 21, min Speaking: 21, min Writing: 21) Duolingo English Test (DET): Minimum score of 115 Other accepted language tests

More information	senecacollege.ca/..rams/fulltime/BMRK.html

Overview

Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study various marketing strategies and have profound business analytics and marketing insights expertise.

You will also demonstrate an in-depth understanding of how marketing strategy fits into the micro – and macro – business context.

Skills

Throughout this program, you will develop the following skills:

• Creative problem-solving
• Curiosity
• Adaptability
• Resiliency
• Strong communication skills
• Project management

Mandatory Degree Co-op

Work experience includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position completed between two academic semesters and requires a minimum of 420 hours. Students must be in good standing and meet all identified requirements before participating in the work experience. The successful completion of the work term(s) is required for graduation.

Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

• Marketing analyst
• Product manager
• Marketing manager
• Marketing assistant
• Digital media specialist
• Social media manager
• Advertising and promotions manager