|Study location||Canada, Ontario, Markham|
|Type||Graduate Certificate, College|
|Nominal duration||1 year/ 2 semesters, plus 1 Optional Work term|
|Tuition fee||CA$16,027 per year
The fees shown here are estimates only for and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.
Please REVIEW the Seneca College`s withdrawal, refund or deferral information.
|Registration fee||CA$390 one-time
The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).
Please REVIEW the EdviseCanada`s fee policy.
Undergraduate Diploma (or higher)
To be eligible, you must possess:
Note: Applicants with an equivalent combination of partial postsecondary and/or three years of related work experience may be considered for admission. Relevant resumé and references must be provided.
The entry qualification documents are accepted in the following languages: English.
For direct admission, you must be from an English speaking country or, you must provide proof of English proficiency in one of the following ways:
This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.
Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association fieldwork or optional work term.
Throughout this program you will develop the following skills:
- Develop brand strategies
- Product launch planning
- Business analysis
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
- American Marketing Association (AMA)
- Internet Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
When you graduate from this program, these are the types of career options that you can explore:
- Assistant brand manager
- Product manager
- Brand consultant
- Brand strategist
- Assistant marketing manager
You may also find your career on the product and service side of business and marketing.