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Brand Management

Tuition fee CA$16,027 per year

The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.

Please REVIEW the Seneca College`s withdrawal, refund or deferral information.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

More information

senecacollege.ca/..grams/fulltime/BMK.html 

Overview

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association fieldwork or optional work term.

Skills

Throughout this program you will develop the following skills:

  • Develop brand strategies
  • Product launch planning
  • Business analysis
  • Research
  • Branding

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • Assistant brand manager
  • Product manager
  • Brand consultant
  • Brand strategist
  • Assistant marketing manager

You may also find your career on the product and service side of business and marketing.

Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States

Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States