Study location	Canada, Ontario, Markham
Type	Graduate Certificate, College
Nominal duration	1 year/ 2 semesters, plus 1 Optional Work term
Study language	English
Course code	BMK

Tuition fee	CA$16,254 per program The fees are for the 2023–2024 academic year and include tuition (CA$15,022), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification

Undergraduate Diploma (or higher) To be eligible, you must possess: A bachelor’s degree with a specialization in a marketing-related discipline Note: Applicants with an equivalent combination of partial postsecondary and/or three years of related work experience may be considered for admission. Relevant resumé and references must be provided. The entry qualification documents are accepted in the following languages: English.

Language requirements

English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0) TOEFL (IBT): Total score of 88 (min Reading: 22, min Listening: 22, min Speaking: 22, min Writing: 22) Duolingo English Test (DET): Minimum score of 125 Other accepted language tests

More information	senecacollege.ca/..grams/fulltime/BMK.html

Overview

This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.

Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association fieldwork or optional work term.

Skills

Throughout this program you will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations

• American Marketing Association (AMA)
• Internet Advertising Bureau of Canada (IAB)
• The Canadian Professional Sales Association (CPSA)
• Canadian Marketing Association (CMA)
• Greater Toronto Marketing Alliance (GTMA)

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

• Assistant brand manager
• Product manager
• Brand consultant
• Brand strategist
• Assistant marketing manager

You may also find your career on the product and service side of business and marketing.