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Sports, Entertainment & Event Marketing

Tuition fee CA$16,254 per program

The fees are for the 2023–2024 academic year and include tuition (CA$15,022), health insurance and ancillary charges.

The fees displayed are estimates for two semesters and are subject to change.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

More information



Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.


Throughout this program, you will develop the following skills:

  • Problem-solving
  • Collaborating
  • Building Relationships
  • Leadership skills

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.


  • American Marketing Association
  • Canadian Marketing Association
  • Sponsorship Marketing Council Canada
  • The Toronto Blue Jays Baseball Club
  • The T1 Agency
  • LiveGuage – Live Event ROI

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • sponsorship marketing
  • sports marketing
  • entertainment marketing
  • event and experiential marketing
  • digital and content marketing
  • brand management
  • marketing management
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025