Sports, Entertainment & Event Marketing

Seneca Polytechnic - Seneca@York
Canada, Ontario, Toronto

Study location	Canada, Ontario, Toronto
Type	Graduate Certificate, College
Nominal duration	1 year/ 2 semesters, plus 1 Optional Work term
Study language	English
Course code	SEM

Tuition fee	CA$16,254 per program The fees are for the 2023–2024 academic year and include tuition (CA$15,022), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Tuition fee

CA$16,254 per program

The fees are for the 2023–2024 academic year and include tuition (CA$15,022), health insurance and ancillary charges.

The fees displayed are estimates for two semesters and are subject to change.

Registration fee

CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee

CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification	Undergraduate Diploma (or higher) To be eligible, you must possess: A bachelor’s degree, or a college diploma Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. Relevant resumé and references must be provided. The entry qualification documents are accepted in the following languages: English.

Entry qualification

Undergraduate Diploma (or higher)

To be eligible, you must possess:

A bachelor’s degree, or a college diploma

Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. Relevant resumé and references must be provided.

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0) TOEFL (IBT): Total score of 88 (min Reading: 22, min Listening: 22, min Speaking: 22, min Writing: 22) Duolingo English Test (DET): Minimum score of 125 Other accepted language tests

Language requirements

English

If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:

IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0)

TOEFL (IBT): Total score of 88 (min Reading: 22, min Listening: 22, min Speaking: 22, min Writing: 22)

Duolingo English Test (DET): Minimum score of 125

Other accepted language tests

More information	senecacollege.ca/..grams/fulltime/SEM.html

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills

Throughout this program, you will develop the following skills:

Problem-solving
Collaborating
Building Relationships
Leadership skills

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations