|Study location||Canada, Ontario, Toronto|
|Type||Graduate Certificate, College|
|Nominal duration||1 year/ 2 semesters, plus 1 Optional Work term|
|Tuition fee||CA$15,249 per year
The fees shown here are estimates only for and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.
Please REVIEW the Seneca College`s withdrawal, refund or deferral information.
|Registration fee||CA$390 one-time
The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).
Please REVIEW the EdviseCanada`s fee policy.
Undergraduate Diploma (or higher)
To be eligible, you must possess:
Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. Relevant resumé and references must be provided.
The entry qualification documents are accepted in the following languages: English.
For direct admission, you must be from an English speaking country or, you must provide proof of English proficiency in one of the following ways:
Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.
In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.
Throughout this program, you will develop the following skills:
- Building Relationships
- Leadership skills
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
- American Marketing Association
- Canadian Marketing Association
- Sponsorship Marketing Council Canada
- The Toronto Blue Jays Baseball Club
- The T1 Agency
- LiveGuage – Live Event ROI
When you graduate from this program, these are the types of career options that you can explore:
- sponsorship marketing
- sports marketing
- entertainment marketing
- event and experiential marketing
- digital and content marketing
- brand management
- marketing management