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Sports, Entertainment & Event Marketing

Tuition fee CA$15,249 per year

The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.

Please REVIEW the Seneca College`s withdrawal, refund or deferral information.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

More information

senecacollege.ca/..grams/fulltime/SEM.html 

Overview

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills

Throughout this program, you will develop the following skills:

  • Problem-solving
  • Collaborating
  • Building Relationships
  • Leadership skills

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Sponsorship Marketing Council Canada
  • The Toronto Blue Jays Baseball Club
  • The T1 Agency
  • LiveGuage – Live Event ROI

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • sponsorship marketing
  • sports marketing
  • entertainment marketing
  • event and experiential marketing
  • digital and content marketing
  • brand management
  • marketing management
Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! September 2023
Application start
Oct 3, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States

Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! September 2023
Application start
Oct 3, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States