Marketing Management...

Seneca College - Seneca@York
Canada, Ontario, Toronto

Study location	Canada, Ontario, Toronto
Type	Graduate Certificate, College
Nominal duration	1 year/ 2 semesters, plus 1 Optional Work term
Study language	English
Course code	MKM

Tuition fee	CA$15,895 per program The fees are for the 2022–2023 academic year and include tuition (CA$14,486), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Tuition fee

CA$15,895 per program

The fees are for the 2022–2023 academic year and include tuition (CA$14,486), health insurance and ancillary charges.

The fees displayed are estimates for two semesters and are subject to change.

Registration fee

CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee

CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification	Undergraduate Diploma (or higher) To be eligible, you must possess: A bachelor’s degree Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. Relevant resumé and references must be provided. The entry qualification documents are accepted in the following languages: English.

Entry qualification

Undergraduate Diploma (or higher)

To be eligible, you must possess:

A bachelor’s degree

Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. Relevant resumé and references must be provided.

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0) TOEFL (IBT): Total score of 88 (min Reading: 22, min Listening: 22, min Speaking: 22, min Writing: 22) Duolingo English Test (DET): Minimum score of 125 Other accepted language tests

Language requirements

English

If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:

IELTS (Academic): Overall score of 6.5 (min Listening: 6.0, min Reading: 6.0, min Writing: 6.0, min Speaking: 6.0)

TOEFL (IBT): Total score of 88 (min Reading: 22, min Listening: 22, min Speaking: 22, min Writing: 22)

Duolingo English Test (DET): Minimum score of 125

Other accepted language tests

More information	senecacollege.ca/..grams/fulltime/MKM.html

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills

Throughout this program you will develop the following skills:

Propose marketing plans
Market research
Developing strategic pricing
Formulate budget
Prepare sales presentations

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations