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Marketing Management

Tuition fee CA$15,895 per year

The fees are for the 2022–2023 academic year and include tuition (CA$14,486), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

More information

senecacollege.ca/..grams/fulltime/MKM.html 

Overview

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills

Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget
  • Prepare sales presentations

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Affiliations/Associations

  • American Marketing Association (AMA)
  • Internet Advertising Bureau of Canada (IAB)
  • The Canadian Professional Sales Association (CPSA)
  • Canadian Marketing Association (CMA)
  • Greater Toronto Marketing Alliance (GTMA)

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • Account executive
  • Assistant brand manager
  • Customer service manager
  • Sports and entertainment marketing specialist
  • Marketing/sales/retail manager
  • Media buyer
  • Market researcher
  • Digital marketing manager
Apply Now! May 2023
This intake is not applicable
Studies commence
May 8, 2023
Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023
Apply Now! January 2024
Application start
Mar 1, 2023
This intake is not applicable
Studies commence
Jan 1, 2024

Application deadlines apply to citizens of: United States

Apply Now! May 2023
This intake is not applicable
Studies commence
May 8, 2023
Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023
Apply Now! January 2024
Application start
Mar 1, 2023
This intake is not applicable
Studies commence
Jan 1, 2024

Application deadlines apply to citizens of: United States