|Study location||Canada, Ontario, Markham|
|Type||Graduate Certificate, College|
|Nominal duration||1 year/ 2 semesters, plus 1 Optional Work term|
|Tuition fee||CA$16,027 per year
The fees shown here are estimates only for and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.
Please REVIEW the Seneca College`s withdrawal, refund or deferral information.
|Registration fee||CA$390 one-time
The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).
Please REVIEW the EdviseCanada`s fee policy.
Undergraduate Diploma (or higher)
To be eligible, you must possess:
Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. Relevant resumé and references must be provided.
The entry qualification documents are accepted in the following languages: English.
For direct admission, you must be from an English speaking country or, you must provide proof of English proficiency in one of the following ways:
This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Throughout this program you will develop the following skills:
- Propose marketing plans
- Market research
- Developing strategic pricing
- Formulate budget
- Prepare sales presentations
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
- American Marketing Association (AMA)
- Internet Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
When you graduate from this program, these are the types of career options that you can explore:
- Account executive
- Assistant brand manager
- Customer service manager
- Sports and entertainment marketing specialist
- Marketing/sales/retail manager
- Media buyer
- Market researcher
- Digital marketing manager