Digital & Social Media Marketing
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters, includes 1 field placement |
| Study language | English |
| Course code | DMM |
| Tuition fee | CA$16,956 per program The fees are for the 2024–2025 academic year and include tuition (CA$15,398), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | Undergraduate Diploma (or higher) To be eligible, you must possess:
Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. Relevant resumé and references must be provided. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:
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| More information |
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Overview
This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.
Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.
Note: Classes are scheduled Fridays from 8 a.m. to 8:45 p.m. and Saturdays from 8 a.m. to 6 p.m.
Skills
Throughout this program you will develop the following skills:
- Develop and implement a comprehensive social media strategy
- Use web data and analytics to optimize marketing processes
- Identify and capitalizing on engagement opportunities to drive business goals
- Create relevant, engaging visual communications to enhance your brand’s marketing
- Identify ways to reduce marketing costs and improve online engagement
Field Placement
You will benefit from one hundred hours of field placement in a professional setting. This component is critical to your career success and a requirement for graduation.
Affiliations/Associations
This program is supported by the following partners:
Salesforce: Seneca is one of the first postsecondary institutions in North America to provide students with a competitive edge by integrating the Salesforce training into our unique Social Media program. You will learn the ins-and-outs of salesforce.com’s industry-leading social media marketing applications. Upon graduation, you will be eligible to write the Salesforce Marketing Cloud certification exam.
Hootsuite: As a student of this program, you will also be enrolled in Hootsuite academy. Upon completion of the Hootsuite Platform Training courseware, you may graduate with a Hootsuite Platform Certification.
Sysomos: Upon Graduation, you will be eligible to successfully pass a Sysomos certification exam. This is industry recognized certification and it is highly desirable to employers.
Ahrefs: Upon graduation, students will be able to use Ahrefs, a digital marketing (SEO) intelligence tool, and perform various tasks such as keyword research, competitor analyses, content gap analyses, content audits, SEO technical analyses and backlink audits. Ahrefs follows new tendencies in the world of SEM and SEO so that new grads will be fully equipped with the latest updates and features to utilize in their work.
American Marketing Association: The American Marketing Association is the essential community for marketers and is committed to promoting the high-test standard of the professional ethical norms and values for its members (practitioners, academics and students).
Canadian Marketing Association – CMA: The CMA is the voice of the marketing profession in Canada. With over 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for the members to engage in thought leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive.
Interactive Advertising Bureau (IAB) of Canada: IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
Greater Toronto Marketing Alliance: The Greater Toronto Marketing Alliance is a full-service call centre solution for your business with our agents handling all points of contact.
Career opportunities
When you graduate from this program, these are the types of career options that you can explore:
- Brand ambassador
- Community manager
- Content strategist
- Customer relations specialist
- Digital content manager
- Digital media manager
- Digital marketing manager
- Interactive marketing manager
- Marketing co-ordinator
- Social analytics manager
- Social media analyst
- Social media co-ordinator
- Social media community manager
- Social media content curator
- Social media specialist
- Social media strategist