Honours Bachelor of Communications Management (Co-op)
| Study location | Canada, Ontario, Kitchener |
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| Type | Bachelor's Degree, College |
| Nominal duration | 4 years, plus 2 Co-op terms |
| Study language | English |
| Course code | 1574C |
| Tuition fee | CA$18,958 per year The fee is for the 2023–2024 academic year and includes tuition (CA$15,496), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | High School / Secondary Education (or higher) To qualify for admission, you must have a high school diploma and have completed the following mandatory courses (or their equivalents) with an overall minimum average of 65 percent:
- In addition, you must have completed five additional Grade 12 courses. Note: Higher averages are often required for admission due to competition for available spaces in the program. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you are not from an English-speaking country, you must provide proof of your English language proficiency by submitting one of the following tests:
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| More information |
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Overview
This Bachelor of Communications Management (Honours) degree is the first of its kind in Canada, blending the best of a Business degree with the best of a Communications degree. It is built on the solid foundation of its predecessor program, the Bachelor of Public Relations.
This robust business degree, housed in Conestoga’s School of Business, meets strong marketplace demand for professional communicators with business acumen. Communications management is the systematic planning, implementation and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising and other specialized communications functions.
This profession demands strong written, verbal and digital communications skills, strategic thinking and the ability to understand and respond to an organization’s complex issues.
In this program, you will complete two paid four-month co-op terms to apply your academic learning to the workplace. You will also engage in numerous experiential courses and assignments throughout your degree, including planning a fundraising event, participating in a real-client student agency and completing an applied capstone project for an actual client. You will be encouraged to join one of several professional organizations during the degree program and engage in community volunteerism and program-supported corporate social responsibility initiatives to build your portfolio and enrich your learning.
Career opportunities
As a graduate, you will be prepared to develop business communications strategies and manage internal and external communications with a focus on planning, content creation, professional writing, digital marketing and crisis management.
As a management function, communications management requires research-informed planning and strategic decision-making. For this reason, you will gain a solid grounding in complementary business disciplines such as consulting, measurement and analytics, human resources, diversity and inclusion, project management and financial management.