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Business - Marketing

Tuition fee CA$15,164 per year

The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$13,861), health insurance and ancillary fees.

Please REVIEW the Seneca College`s withdrawal, refund or deferral information.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,500 per month

The above fee is an estimated amount for living expenses during one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

There are a lot of housing options for you to choose from depending on your needs and preferences. Be sure to find a place close to your campus and easily accessible by regular and frequent public transit.

More information

senecacollege.ca/..grams/fulltime/BMT.html 

Overview

This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.

You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.

Skills

Throughout this program you will develop the following skills:

  • Leadership
  • Brainstorming ideas
  • Management techniques
  • Critical thinking
  • Planning
  • Project management

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • Marketing assistant
  • Marketing co-ordinator
  • Account manager
  • Market researcher
  • Assistant sales manager
  • Assistant event planner
  • Social media assistant
  • Digital marketing assistant
  • Media planning assistant
Apply Now! Winter 2023
Application start
Feb 21, 2022
Application deadline
Oct 31, 2022, 11:59:59 PM
America/Toronto time
Studies commence
Jan 2, 2023
Apply Now! Summer 2023
Application start
Jul 4, 2022
Application deadline
Jan 20, 2023, 11:59:59 PM
America/Toronto time
Studies commence
May 8, 2023
Apply Now! Fall 2023
Application start
Sep 26, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States

Apply Now! Winter 2023
Application start
Feb 21, 2022
Application deadline
Oct 31, 2022, 11:59:59 PM
America/Toronto time
Studies commence
Jan 2, 2023
Apply Now! Summer 2023
Application start
Jul 4, 2022
Application deadline
Jan 20, 2023, 11:59:59 PM
America/Toronto time
Studies commence
May 8, 2023
Apply Now! Fall 2023
Application start
Sep 26, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States