Creative Advertising

Seneca Polytechnic - Seneca@York
Canada, Ontario, Toronto

Study location	Canada, Ontario, Toronto
Type	Diploma, College
Nominal duration	2 years
Study language	English
Course code	CAB

Tuition fee	CA$16,667 per year The fees are for the 2023–2024 academic year and include tuition (CA$15,167), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Tuition fee

CA$16,667 per year

The fees are for the 2023–2024 academic year and include tuition (CA$15,167), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee

CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee

CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification	High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents): Grade 12 English The entry qualification documents are accepted in the following languages: English.

Entry qualification

High School / Secondary Education (or higher)

To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents):

Grade 12 English

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5) TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20) Duolingo English Test (DET): Minimum score of 105 Other accepted language tests

Language requirements

English

If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:

IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5)

TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20)

Duolingo English Test (DET): Minimum score of 105

Other accepted language tests

More information	senecacollege.ca/..grams/fulltime/CAB.html

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

In the second year, you will have an opportunity to pick between the creative or strategic streams depending on your career interest. Along with specializing in portfolio development, personal branding, and digital and mobile planning. The program will also offer you an opportunity to attend New York Advertising Week. You will become a part of the advertising industry with agency tours, meet with the industry leaders and begin the challenge of marketing yourself.

In recent years, our students have won gold, silver and bronze awards in national competitions such as the Advertising Educators Association of Canada Student Competition, The Grip Limited Juicer and the Cossette Communication Grow-Op. Other international awards won by graduates include the Cannes Lion Advertising Festival, Marketing Magazine, CASSIES, Clio Awards, New York Festivals and London International Awards. 

Skills

Throughout this program you will develop the following skills: