Honours Bachelor of Creative Advertising
| Study location | Canada, Ontario, Toronto |
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| Type | Bachelor's Degree, College |
| Nominal duration | 4 years, includes 1 work placement |
| Study language | English |
| Course code | 22041 |
| Tuition fee | CA$21,890 per year The fees are for the 2024–2025 academic year and include tuition (CA$19,968), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent:
The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two years of full-time study at the secondary school level in an English language school system in a country where English is considered the primary language or the primary language of instruction and evaluation is English, with acceptable grades in all English courses, you must provide one of the English language proficiency tests below:
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| Other requirements | A relevant portfolio is required. In this program, we are looking for creative people who can write, who can design, and (especially) who can think. The portfolio requirement is meant to give us an idea of your basic creativity and thinking, either as a designer or as a writer. You may choose to submit either a visually-focused portfolio, or a writing-focused portfolio. But if you’re not sure (or you are adept at both), feel free to include work from both categories. In short, show us what you can do! Note: the example(s) you submit do not have to be school assignments (but they could be). If you are thinking about submitting something that was a school assignment, consider re-working it and making it better. Make it not a school assignment anymore, but something that is entirely your own. Alternatively, feel free to do something completely new for this portfolio if you want. Option 1: Copywriting Focus Submit minimum one, maximum three examples of your best original creative written work. This can be (but is not limited to): stories, poetry, skits (scripts or video), musical performances (especially your own compositions), case studies, or maybe just the smartest essay you ever wrote. What matters is that you believe it is an example of your best creative written work, and that it represents what you are capable of. Option 2: Art Direction Focus Submit minimum one, maximum three examples of your best original work representing your visual skills. Submissions can include traditional two-dimensional design projects (manually or electronically created) that show your skills with typography, page layout, or image manipulation (e.g., logos, posters, ads). In addition, works such as drawings (traditional or digital media), painting, collage, sculpture, furniture design, apps & web pages, graffiti, photography, video, short films, memes, animation, cosplay costumes, or set designs are all acceptable. What we don’t want to see: Yearbooks, self-portraits (any medium). |
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| More information |
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Overview
You’re smart. That’s a good start. Also funny, and creative. You’ve been called “talented.” You do stuff like write, draw, paint, design posters, dance, play music, DJ, take cool photos, do stand-up, shoot your own videos, create animated GIFs. You like to make things, and get stuff done. You’re the one who organizes the stage crew and the Talent Night. Maybe you’ve already done some other study – Anthropology, English, History, Psychology, Graphic Design, Photography. And you’re wondering: “Can I make a career out of any of this?”
We certainly think so. How about: Art Director, Copywriter, Strategist, or Account Executive, in the world of advertising – probably the most fun business you can be in while actually being paid (well) to be creative.
In Humber’s Bachelor of Creative Advertising program, you’ll work hard. You’ll get a lot of depth and theory, but you’ll do even more hands-on work that puts that theory to real-world use. You’ll build skills you never knew you had. You’ll have fun. You’ll meet life-long friends and creative collaborators who will become the core of your future professional network. You’ll mix and work with industry professionals, build a killer portfolio, and launch your career with a 14-week internship – probably at one of the better agencies in the country.
The Bachelor of Creative Advertising program is unique in Canada, providing a deep, 360-degree education in the key aspects of modern advertising: art direction, copywriting, account management and creative strategy. Over the four years of the degree, this allows you to discover your own particular creative strengths and identify your ideal career path, while working in industry-standard teams and learning how to develop powerful, effective advertising campaigns.
Work Placement
Work placements are 13 weeks and take place in the Winter Term of 4th year (January-May). Most placements are paid, and many of our students are hired out of their placements. As a result, the concluding Summer Term (Term 8) is fully online, to facilitate students continuing at their agencies. Summer term ends in mid-August. Students graduate in the Fall, following the Summer term.
Career opportunities
This program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.
On graduation, you’ll stand out from the crowd with a background that includes:
- skills to create the concept, copy and design for all forms of advertising: print, radio, television and digital and emerging media
- knowledge of the agency and corporate advertising best practices, as well as perspectives on consumer and business-to-business advertising
- proficiency using state-of-the-art equipment
- a comprehensive portfolio developed through participation in student design competitions
- experience working on creative teams, designing real-world campaigns for clients of the Humber Ad Centre, Humber’s on-campus advertising agency.