Business Administration - Marketing (Optional Co-op)

Seneca Polytechnic - Seneca@York
Canada, Ontario, Toronto

Study location	Canada, Ontario, Toronto
Type	Advanced Diploma, College
Nominal duration	3 years, plus 1 Optional Co-op term
Study language	English
Course code	BAM

Tuition fee	CA$16,667 per year The fees are for the 2023–2024 academic year and include tuition (CA$15,167), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Tuition fee

CA$16,667 per year

The fees are for the 2023–2024 academic year and include tuition (CA$15,167), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee

CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee

CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification	High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents): Grade 12 English Grade 11 or 12 Mathematics The entry qualification documents are accepted in the following languages: English.

Entry qualification

High School / Secondary Education (or higher)

To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents):

Grade 12 English
Grade 11 or 12 Mathematics

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways: IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5) TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20) Duolingo English Test (DET): Minimum score of 105 Other accepted language tests

Language requirements

English

If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:

IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5)

TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20)

Duolingo English Test (DET): Minimum score of 105

Other accepted language tests

More information	senecacollege.ca/..grams/fulltime/BAM.html

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Skills

Throughout this program you will develop the following skills:

Technical proficiency
Analytical skills
Problem-solving
Critical thinking
Leadership skill

Affiliations/Associations

American Marketing Association
Canadian Marketing Association
Canadian Professional Sales Association
Interactive Advertising Bureau of Canada
Greater Toronto Marketing Alliance
Ontario Colleges Marketing Association

Optional Co-op

Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases, the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

When you graduate from this program, these are the types of career options that you can explore: