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Business Administration - Marketing (Optional Co-op)

Tuition fee CA$17,108 per year

The fees are for the 2024–2025 academic year and include tuition (CA$15,546), health insurance and ancillary charges

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

More information

senecacollege.ca/..grams/fulltime/BAM.html 

Overview

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Skills

Throughout this program you will develop the following skills:

  • Technical proficiency
  • Analytical skills
  • Problem-solving
  • Critical thinking
  • Leadership skill

Affiliations/Associations

  • American Marketing Association
  • Canadian Marketing Association
  • Canadian Professional Sales Association
  • Interactive Advertising Bureau of Canada
  • Greater Toronto Marketing Alliance
  • Ontario Colleges Marketing Association

Optional Co-op

Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases, the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • Marketing manager
  • Marketing co-ordinator
  • Account manager
  • Product manager
  • Brand manager
  • Digital marketing manager
  • Interactive marketing manager
  • Market researcher
  • Event and trade show marketer
  • Sports marketer
  • Sales account manager
  • Retail sales manager
  • Digital and traditional media buying and planning
  • Media sales manager
  • Small business owner
  • Search engine account marketing manager
  • Web content manager
Apply Now! May 2024
This intake is not applicable
Studies commence
May 6, 2024
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025

Application deadlines apply to citizens of: United States

Apply Now! May 2024
This intake is not applicable
Studies commence
May 6, 2024
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025

Application deadlines apply to citizens of: United States