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Honours Bachelor of Commerce - Marketing

Tuition fee CA$20,885 per year

The fees are for the 2024–2025 academic year and include tuition (CA$18,962), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee CA$375 one-time

The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

More information

business.humber.ca/programs/marketing.html 

Overview

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.

This program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum based on current trends, technologies and methodologies, brings real-world challenges into the classroom.

By graduation, you’ll have developed a wide range of marketable skills, including:

  • creating a strategic marketing plan
  • conducting a product analysis
  • using social media and advertising for product promotion
  • using databases to create consumer relationships

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.

Work Placement

The Humber Bachelor of Commerce – Marketing program requires that you complete 14 weeks/ 420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Career opportunities

Canada’s service sector is poised for strong growth. The field of marketing, in particular, is predicted to grow exponentially – companies are looking for top talent to help them succeed. Humber’s Bachelor of Commerce – Marketing degree program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors, including:

  • consumer goods
  • electronics
  • entertainment
  • fashion
  • leisure and tourism
  • manufacturing
  • music
  • retail
  • sports

You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you can add value quickly to a wide range of workplaces.

Certified Marketer Designation (CEM®)

This program is accredited by the Chartered Institute of Marketing Management of Ontario – CIMMO. Graduates of the program may apply for the Certified Marketer Designation (CEM®)

Microsoft Dynamics Student Certificate (MDSCP)

Some courses within the Bachelor of Commerce – Marketing degree are recognized by Microsoft towards attaining a Microsoft Dynamics Student Certificate (MDSCP).

Certificate in Marketing Analytics

Humber’s Business School and the SAS Institute jointly offer a Certificate in Marketing Analytics. The certificate is earned by taking courses from the Bachelor of Commerce – Marketing degree at Humber.

Additional requirements and/or costs may apply.

Note: The requirements for licensure are determined by the granting body, which is independent of Humber College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.

Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025
Apply Now! September 2025
This intake is not applicable
Studies commence
Sep 2, 2025
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025
Apply Now! September 2025
This intake is not applicable
Studies commence
Sep 2, 2025