Study location	Canada, Ontario, Toronto
Type	Bachelor's Degree, College
Nominal duration	4 years, includes 1 work placement
Study language	English
Course code	22281

Tuition fee	CA$20,885 per year The fees are for the 2024–2025 academic year and include tuition (CA$18,962), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.
Accommodation fee	CA$1,800 per month The above fee is an estimated amount for living expenses for one month. Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences). Estimated living expenses are to be used as a guide only and are subject to change.

Entry qualification

High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent: Grade 12 English (with minimum 65% average) Grade 12 Mathematics (Advanced Functions, or Calculus and Vectors, or Mathematics of Data Management, or equivalent) (with minimum 60% average) Four other Grade 12 courses Note: Students who do not possess Grade 12 Mathematics or who have achieved a grade below 60 percent may be considered for admission. Students will be required to complete a math equivalency course during their first semester at Humber. This program is available for conditional offer if the applicant meets all academic requirements other than English. The entry qualification documents are accepted in the following languages: English.

Language requirements

English For direct admission, if English is not your first language, OR you did not complete a minimum of two years of full-time study at the secondary school level in an English language school system in a country where English is considered the primary language or the primary language of instruction and evaluation is English, with acceptable grades in all English courses, you must provide one of the English language proficiency tests below: IELTS (Academic): Overall score of 6.5 (Min Listening: 6.0, Min Reading: 6.0, Min Writing: 6.0, Min Speaking: 6.0) TOEFL (IBT): Total score of 84 (Min Reading: 21, Min Listening: 21, Min Speaking: 21, Min Writing: 21) Duolingo English Test (DET): Minimum score of 115 Other accepted language tests or evaluation methods.

More information	business.humber.ca/programs/marketing.html

Overview

Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.

This program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum based on current trends, technologies and methodologies, brings real-world challenges into the classroom.

By graduation, you’ll have developed a wide range of marketable skills, including:

• creating a strategic marketing plan
• conducting a product analysis
• using social media and advertising for product promotion
• using databases to create consumer relationships

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.

Work Placement

The Humber Bachelor of Commerce – Marketing program requires that you complete 14 weeks/ 420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

Career opportunities

Canada’s service sector is poised for strong growth. The field of marketing, in particular, is predicted to grow exponentially – companies are looking for top talent to help them succeed. Humber’s Bachelor of Commerce – Marketing degree program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors, including:

• consumer goods
• electronics
• entertainment
• fashion
• leisure and tourism
• manufacturing
• music
• retail
• sports

You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you can add value quickly to a wide range of workplaces.

Certified Marketer Designation (CEM®)

This program is accredited by the Chartered Institute of Marketing Management of Ontario – CIMMO. Graduates of the program may apply for the Certified Marketer Designation (CEM®)

Microsoft Dynamics Student Certificate (MDSCP)

Some courses within the Bachelor of Commerce – Marketing degree are recognized by Microsoft towards attaining a Microsoft Dynamics Student Certificate (MDSCP).

Certificate in Marketing Analytics

Humber’s Business School and the SAS Institute jointly offer a Certificate in Marketing Analytics. The certificate is earned by taking courses from the Bachelor of Commerce – Marketing degree at Humber.

Additional requirements and/or costs may apply.

Note: The requirements for licensure are determined by the granting body, which is independent of Humber College. Students are encouraged to obtain the specific requirements directly from the granting body before enrolling.