Advertising - Media Management
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 3 semesters, includes 1 work placement |
| Study language | English |
| Course code | 20881 |
| Tuition fee | CA$19,169 per program The fees are for the 2024–2025 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note: This program is available for conditional offer if the applicant meets all academic requirements other than English. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
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Overview
Humber’s Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.
Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.
With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.
Work Placement
Gain hands-on industry experience with a work placement and have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With Humber`s support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. A 160-hour (minimum) work placement may be completed full-time in the third semester.
Career opportunities
Graduates of this program find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account coordinator/manager
- brand manager
- digital media planner/co-ordinator
- digital strategist
- media buyer/planner
- media researcher
- media sales representative
- programmatic campaign co-ordinator
- social media manager
Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and job placement, this program will launch your career in the advertising and media management sector.