Esports Marketing Management
Study location | Canada, Ontario, Toronto |
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Type | Graduate Certificate, College |
Nominal duration | 1 year/ 2 semesters, plus 1 Optional Work term |
Study language | English |
Course code | EMK |
Tuition fee | CA$16,011 per year The fees are for the 2022–2023 academic year and include tuition (CA$14,486), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change. |
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Registration fee | CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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Entry qualification | Undergraduate Diploma (or higher) To be eligible, you must possess:
Note: Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided. The entry qualification documents are accepted in the following languages: English. |
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Language requirements | English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:
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More information |
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Overview
This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals specializing in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.
Skills
Throughout this program you will develop the following skills:
- advertising
- branding
- business strategy
- market research
- marketing plans
- sponsorship
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
Career opportunities
When you graduate from this program, these are the types of career options that you can explore:
- marketing co-ordinator
- marketing manager
- talent and brand co-ordinator
- talent and brand manager
- event planning
- developer
- producer
- consultant
- video editor