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Esports Marketing Management

Tuition fee CA$16,011 per year

The fees are for the 2022–2023 academic year and include tuition (CA$14,486), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee CA$390 one-time

The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Accommodation fee CA$1,800 per month

The above fee is an estimated amount for living expenses for one month.

  • Including the cost of food, rent, transportation and other living expenses (varies depending on your living preferences).
  • Estimated living expenses are to be used as a guide only and are subject to change.

More information

senecacollege.ca/..grams/fulltime/EMK.html 

Overview

This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals specializing in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.

Skills

Throughout this program you will develop the following skills:

  • advertising
  • branding
  • business strategy
  • market research
  • marketing plans
  • sponsorship

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Career opportunities

When you graduate from this program, these are the types of career options that you can explore:

  • marketing co-ordinator
  • marketing manager
  • talent and brand co-ordinator
  • talent and brand manager
  • event planning
  • developer
  • producer
  • consultant
  • video editor
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025
Apply Now! September 2024
This intake is not applicable
Studies commence
Sep 3, 2024
Apply Now! January 2025
This intake is not applicable
Studies commence
Jan 2, 2025