Honours Bachelor of Communications & Media
| Study location | Canada, Ontario, Toronto |
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| Type | Bachelor's Degree, College |
| Nominal duration | 4 years, includes 1 Work term |
| Study language | English |
| Course code | BCMM |
| Tuition fee | CA$19,937 per year The fees are for the 2024–2025 academic year and include tuition (CA$18,375), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change. |
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| Registration fee | CA$390 one-time The registration fee includes the non-refundable application fee (CA$90) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma, including these required courses (or equivalents), with an overall minimum average of 65 percent:
Note: Although not required for admission, Grade 12 Mathematics of Data Management is strongly recommended. As well, courses in English, communications, media, art, design, or computer studies are recommended for success in the program. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you are not coming from a country where English is the primary language, you must provide proof of English proficiency in one of the following ways:
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| More information |
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Overview
Seneca’s Honours Bachelor of Communications & Media degree program will prepare you to apply strategic communications leadership best practices in support of the goals of any organization, industry or entrepreneurial endeavour.
You will gain the leadership skills and confidence to deliver transformative communications strategies across multiple platforms. In addition to building foundational communication skills across various traditional mediums, this program emphasizes the exploration of new and evolving industry trends such as artificial intelligence, data literacy and the effective use of digital channels.
Skills
Throughout this program, you will develop the following skills:
- Research, plan, analyze, contextualize, operationalize and evaluate communication strategies across multiple platforms
- Understand the potential use and misuse of data analytics, artificial intelligence and social media to provide informed counsel to clients
- Develop communication strategies informed by qualitative and quantitative research, integrating art, communications, artificial intelligence tools, design, technology and business
- Explore entrepreneurship
Mandatory Degree Work Term
A work experience includes at least one term in a formal work environment. The work term may be a paid or unpaid position completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements before participating in the work experience. The successful completion of the work term is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.
Career opportunities
When you graduate from this program, these are the types of career options that you can explore:
- Corporate communications
- Internal and external communications
- Public relations
- Marketing
- Event planning
- Publicity
- Campaign development for various industries
- Digital content creation
- Political and public affairs
- Multimedia development
- Agency engaging in client relations
- Project management