Marketing - Digital Engagement Strategy (Optional Co-op)
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters, plus 1 Optional Co-op term |
| Study language | English |
| Course code | 2849 |
| Tuition fee | CA$18,387 per year The fee is for the 2024–2025 academic year and includes tuition (CA$16,649), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note 1: Applicants who have a two-year college diploma or a partial university degree (75% complete) and who have a minimum of two years of work experience relevant to the program will be considered (transcript and resume review required). Note 2: All Applicants must attend a mandatory program admission session. Note 3: All applicants shall complete a written assessment to evaluate their analytical/problem-solving skills. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you did not complete two or more consecutive full years at a recognized post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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| More information |
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Overview
Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide you with the digital marketing skills required in today’s business world. You’ll learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. You’ll also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.
Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow you to improve your leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.
As part of the program’s coursework, you’ll be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills you develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
Optional Co-op
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program.
Career opportunities
- Marketing Manager
- Online Marketing Professional
- Digital Marketing Specialist
- Digital Media Planner
- Manager Performance Marketing
- Web Analytics Specialist