Content Strategy
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 3 semesters, includes 1 field placement |
| Study language | English |
| Course code | CS511 |
| Tuition fee | CA$19,589 per program The fees are for the 2024–2025 academic year and include tuition (CA$17,776), health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change. |
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| Registration fee | CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note: This program does not offer a conditional admission for applicants who do not meet the English language requirements. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
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Overview
The Content Strategy graduate certificate program was crafted to equip students for the rapidly evolving domain of content strategy. In this program, students delve into the intricacies of developing and managing content that is both credible and inclusive, aligning with organizational goals and user needs. Content strategists play a pivotal role in shaping digital and analog interactive systems, ensuring that content resonates across various platforms seamlessly.
As stewards of content, strategists guide the publishing process, steering organizations towards enhanced brand recognition, streamlined internal communications, effective public relations and optimized user experiences. Through a comprehensive curriculum, students engage with every phase of content development, from conceptualization to analysis, enabling them to offer strategic insights and recommendations.
Work-Integrated Learning
Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support.
In Semester 3, students immerse themselves in the Field Experience course, committing 160 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance.
Career opportunities
The need for skilled professionals in media and digital communication is on the rise. Graduates of this program can explore diverse career opportunities within this dynamic industry including roles like:
- junior digital strategist
- junior content strategist
- digital strategist
- content analyst
- digital content co-ordinator
- content specialist