Business Administration - Marketing (Optional Co-op)
Study location | Canada, Ontario, Toronto |
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Type | Advanced Diploma, College |
Nominal duration | 3 years, plus 2 Optional Co-op terms |
Study language | English |
Course code | 2403 |
Tuition fee | CA$17,401 per year The fee is for the 2022–2023 academic year and includes tuition (CA$15,693), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses:
The entry qualification documents are accepted in the following languages: English. |
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Language requirements | English If you did not complete two or more consecutive full years at a recognized secondary or post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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More information |
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Overview
The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.
This business program will cover broad-based business topics and detailed marketing training. Marketing-specific areas of study will include:
- Marketing research
- Marketing communications (such as advertising and promotion)
- Digital marketing (such as direct marketing, e-marketing and customer relationship management)
- Brand planning
Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.
You’ll also get the opportunity to participate in the nation and province-wide academic contests such as the Ontario Colleges’ Marketing and Canadian Marketing Association competitions.
Co-op Option
The co-op option will allow you to gain hands-on experience while you complete two co-op work terms as an employee in the field. This experience not only allows you to put classroom learning into practice but will also provide valuable contacts for your future career.
To participate in this co-op option, you must complete an application process in the second semester. If academically qualified, you may be admitted to the co-op program.
When you graduate, your diploma will highlight the co-op credential.
Career opportunities
- Marketing coordinator
- Account manager
- Marketing analyst
- Promotions coordinator
- Sales representative
- Assistant brand manager
- Public relations assistant
- Advertising coordinator
- Blogger
- E-marketer
- Social media coordinator
- Search engine optimization specialist