Honours Bachelor of Public Relations Management
| Study location | Canada, Ontario, Toronto |
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| Type | Bachelor's Degree, College |
| Nominal duration | 4 years, includes 14-week field placement |
| Study language | English |
| Course code | 0617 |
| Tuition fee | CA$21,083 per year The fee is for the 2023–2024 academic year and includes tuition (CA$19,458), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent:
Note: If you don’t meet the math requirements, you may be considered for admission and will be required to complete a remedial mathematics course by the end of the first semester. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you did not complete two or more consecutive full years at a recognized secondary or post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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| More information |
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Overview
The Honours Bachelor of Public Relations Management at Centennial College’s Story Arts Centre is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.
The Honours Bachelor of Public Relations Management program, offered by the School of Communications, Media, Arts and Design in collaboration with the School of Business, will balance the theory, principles and application of PR with a solid foundation in business principles through ten core business courses.
During your time in the program, you’ll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you’ll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.
To prepare you for a variety of careers, the Public Relations Management courses will include a strong focus on:
- Writing
- Social and digital media
- Research and communications planning
- Strategic communications
- Corporate communications
A 14-week industry field placement, during which you’ll gain real-world experience prior to graduation, will round out this program.
Because the program will highlight research, social and digital media, corporate communications and foundations in business, you’ll develop the critical thinking and strategic communication skills to perform a vital role in health organizations and businesses.
Career opportunities
- Social media coordinator
- Community manager
- Public relations coordinator
- Corporate communications specialist
- Project coordinator
- Research associate
- Media relations specialist