Marketing - Corporate Account Management (Optional Co-op)
Study location | Canada, Ontario, Toronto |
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Type | Graduate Certificate, College |
Nominal duration | 1 year/ 2 semesters, plus 1 Optional Co-op term |
Study language | English |
Course code | 2846 |
Tuition fee | CA$17,592 per year The fee is for the 2022–2023 academic year and includes tuition (CA$15,693), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note: Applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years of work experience relevant to the program will be considered (transcript and resume review required). The entry qualification documents are accepted in the following languages: English. |
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Language requirements | English If you did not complete two or more consecutive full years at a recognized post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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More information |
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Overview
Business-to-business (B2B), business-to-consumer (B2C) and institutional marketplaces need sales professionals who understand that today’s well-informed customers expect more customized solutions. To succeed in this profession, you’ll acquire a solid foundation in sales, marketing and customer service.
Interactive courses will teach you to put the customer first with a mindset that adapts to diverse customer needs. Among the skills you’ll gain will be: conducting competitive and marketplace analyses, using analytics and customer relationship management tools, professional selling techniques to engage buyers and influencers through digital content and omnichannel marketing, and negotiations from the buyer’s perspective.
The program will focus on personal development and communication through self-reflection, listening, leadership, storytelling and presentation abilities.
Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. When you graduate, your diploma will highlight the co-op credential.
Career opportunities
- Account Manager
- Account Executive
- Sales Coordinator
- Sales Representative (Inside/Outside/Commercial/Government)
- Sales Consultant
- Business Development Representative
- Financial Services Representative
- Territory Sales Representative