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Marketing - Digital Engagement Strategy (Optional Co-op)

Tuition fee CA$16,280 per year

The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$14,937), health insurance and ancillary fees.

Please REVIEW the Centennial College`s refund/withdraw policy.

Registration fee CA$400 one-time

The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300).

More information

centennialcollege.ca/..engagement-strategy 

Overview

In today’s digital world, digital engagement strategy in marketing is crucial. To prepare you for the field, this program will explore analyzing technology trends, deriving insights from data, designing content management strategies, and executing plans across paid, owned and earned media. You’ll also learn to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions to support business growth.

As part of the coursework, you’ll be eligible to earn industry certifications such as Google Ads, Google Analytics and Facebook Blueprint. Experiential learning opportunities with a marketer, a retailer or an agency serving clients, meanwhile, will see you apply your learning to the real world.

Notes: This program also allows you to develop core skills that may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.

Co-op Option

The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. When you graduate, your diploma will highlight the co-op credential.

Career opportunities

  • Marketing Manager
  • Online Marketing Professional
  • Digital Marketing Specialist
  • Digital Media Planner
  • Manager Performance Marketing
  • Web Analytics Specialist
Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States

Apply Now! September 2023
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States