|Study location||Canada, Ontario, Toronto|
|Type||Graduate Certificate, College|
|Nominal duration||1 year/ 2 semesters, plus 1 Optional Co-op term|
|Tuition fee||CA$16,213 per year
The fees shown here are estimates only for and are subject to change. The above fee includes tuition (CA$14,937), health insurance and ancillary fees.
Please REVIEW the Centennial College`s refund/withdraw policy.
|Registration fee||CA$400 one-time
The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300).
Please REVIEW the EdviseCanada`s fee policy.
Undergraduate Diploma (or higher)
To be eligible for admission, you must possess:
Note: Applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years of work experience relevant to the program will be considered (transcript and resume review required).
The entry qualification documents are accepted in the following languages: English.
For direct admission, if you did not complete two or more consecutive full years at a recognized post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
With training from this program, you’ll help organizations harness big data’s power to move the business forward as marketing becomes increasingly data-driven.
Combining advanced marketing research and big data analytics courses with leading commercial technologies and platforms, the program will equip you with knowledge and skills in leading business intelligence and marketing research technologies and tools. Among these tools will be SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision, SPSS, and XL Miner. In addition to your college certificate, you’ll receive certificates of recognition from SAS and Environics Canada.
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. When you graduate, your diploma will highlight the co-op credential.
- Marketing research specialist or analyst
- Research analyst
- Marketing research and intelligence coordinator
- Market intelligence specialist or analyst
- Customer insights analyst
- Consumer research manager
- Business intelligence analyst
- Market research analytics manager
- Web marketing analyst
- Customer experience analyst
- CRM analyst
- Direct response analyst
- Digital marketing analyst
- Social media analyst
- Data and analytics specialist
- Business analytics specialist
- Loyalty program analyst
- Sales analyst
- Marketing strategy analyst
Areas of Employment
- Retail corporations
- Organizations with in-house analytical and research functions
- Marketing research firms
- Companies specializing in direct marketing
- Mobile marketing and e-marketing
- Loyalty program management companies