|Study location||Canada, Ontario, Toronto|
|Type||Graduate Certificate, College|
|Nominal duration||1 year/ 3 semesters, includes 1 work placement|
|Tuition fee||CA$18,918 per program
The fees are for the 2023–2024 academic year and include tuition, health insurance and ancillary charges.
The fees displayed are estimates only for and are subject to change.
|Registration fee||CA$375 one-time
The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300).
Please REVIEW the EdviseCanada`s fee policy.
Undergraduate Diploma (or higher)
To be eligible for admission, you must possess:
Note: This program is available for if the applicant meets all academic requirements other than English.
The entry qualification documents are accepted in the following languages: English.
For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:
Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.
You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.
Gain hands-on industry experience with 8a 160-hour (minimum) work placement*. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.
Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:
- Canadian Tire
- Joe Fresh
- Warner Brothers
- IPG Mediabrands
- Toronto Hydro
- Hugo Boss
- Hudson Bay
- Choice Hotels
- Calgary Flames
- State Farm
- Laurentian Bank
…..and many more
Is This Program Right For You?
The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it’s right for you? Ask yourself these questions:
- Do you already have an undergraduate degree?
- Do you want to work for a global brand or agency?
- Are you interested in understanding customer markets?
- Do you have a keen interest in all things marketing-related?
- Are you someone who is naturally curious about how products and services are branded and marketed?
- Are you excited about exploring new ideas and concepts?
- Do you want to work in an ever-changing industry where strategic thinking and business-savviness is rewarded?
If you answered yes to the above, then this program may be the right choice for you.
Marketing is a business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.
Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:
- account executives
- media planners and buyers
- brand managers
- marketing analysts/researchers
- sales and marketing coordinators/managers
- community engagement managers
- digital media marketers
- social media managers
- communications managers