Marketing Management

Humber Polytechnic - Lakeshore
Canada, Ontario, Toronto

Study location	Canada, Ontario, Toronto
Type	Graduate Certificate, College
Nominal duration	1 year/ 3 semesters, includes 1 work placement
Study language	English
Course code	02241

Tuition fee	CA$19,169 per program The fees are for the 2024–2025 academic year and include tuition, health insurance and ancillary charges. The fees displayed are estimates only for three semesters and are subject to change.
Registration fee	CA$375 one-time The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.

Tuition fee

CA$19,169 per program

The fees are for the 2024–2025 academic year and include tuition, health insurance and ancillary charges.

The fees displayed are estimates only for three semesters and are subject to change.

Registration fee

CA$375 one-time

The registration fee includes the non-refundable application fee (CA$75) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Entry qualification	Undergraduate Diploma (or higher) To be eligible for admission, you must possess: A bachelor’s degree. Note: This program is available for conditional offer if the applicant meets all academic requirements other than English. The entry qualification documents are accepted in the following languages: English.

Entry qualification

Undergraduate Diploma (or higher)

To be eligible for admission, you must possess:

A bachelor’s degree.

Note: This program is available for conditional offer if the applicant meets all academic requirements other than English.

The entry qualification documents are accepted in the following languages: English.

Language requirements	English For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below: IELTS (Academic): Overall score of 6.5 (Min Listening: 6.0, Min Reading: 6.0, Min Writing: 6.0, Min Speaking: 6.0) TOEFL (IBT): Total score of 88 (Min Reading: 22, Min Listening: 22, Min Speaking: 22, Min Writing: 22) Duolingo English Test (DET): Minimum score of 125 Other accepted language tests or evaluation methods.

Language requirements

English

For direct admission, if English is not your first language, OR you did not complete a minimum of two full years of successful study in an accredited university degree program/college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction, you must provide one of the English language proficiency tests below:

IELTS (Academic): Overall score of 6.5 (Min Listening: 6.0, Min Reading: 6.0, Min Writing: 6.0, Min Speaking: 6.0)

TOEFL (IBT): Total score of 88 (Min Reading: 22, Min Listening: 22, Min Speaking: 22, Min Writing: 22)

Duolingo English Test (DET): Minimum score of 125

Other accepted language tests or evaluation methods.

More information	business.humber.ca/..eting-management.html

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement

Gain hands-on industry experience with 8a 160-hour (minimum) work placement*. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.

Roles in these placements have included Media Planner, Digital Strategist, Client Strategist, Media Manager, Analyst, Account Manager, Marketing Coordinator, Brand Associate, Social Media Planner, and much more. Past placement companies include:

Canadian Tire
Joe Fresh
Marriott
Warner Brothers
Corus
IPG Mediabrands
Toronto Hydro
Cossette
Pepsi
Hugo Boss
Hudson Bay
Choice Hotels
MLSE
Calgary Flames
RBC
Nestle
Mediacom
State Farm
Laurentian Bank

…..and many more

Is This Program Right For You?

The Marketing field is an energetic, rewarding and challenging career path to pursue. So how do you know if it’s right for you? Ask yourself these questions:

Do you already have an undergraduate degree?
Do you want to work for a global brand or agency?
Are you interested in understanding customer markets?
Do you have a keen interest in all things marketing-related?
Are you someone who is naturally curious about how products and services are branded and marketed?
Are you excited about exploring new ideas and concepts?
Do you want to work in an ever-changing industry where strategic thinking and business-savviness is rewarded?

If you answered yes to the above, then this program may be the right choice for you.

Marketing is a business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as: