Advertising and Marketing Communications - Management

Sheridan College - Hazel McCallion
Canada, Ontario, Mississauga

Study location	Canada, Ontario, Mississauga
Type	Advanced Diploma, College
Nominal duration	3 years including 10-week mandatory internship
Study language	English
Course code	PAMCM

Tuition fee	CA$18,218 per year The fee is for the 2022–2023 academic year and includes tuition (CA$16,206), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change.
Registration fee	CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy.

Tuition fee

CA$18,218 per year

The fee is for the 2022–2023 academic year and includes tuition (CA$16,206), health insurance and ancillary charges.

The fees displayed are estimates only for two semesters and are subject to change.

Registration fee

CA$400 one-time

The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

Entry qualification	High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent: Grade 12 English (with minimum 60% average) The entry qualification documents are accepted in the following languages: English.

Entry qualification

High School / Secondary Education (or higher)

To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents) with an overall minimum average of 65 percent:

Grade 12 English (with minimum 60% average)

The entry qualification documents are accepted in the following languages: English.

Language requirements	English If English is not your first language, you must provide one of the English language proficiency tests below: IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5) TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20) Duolingo English Test (DET): Minimum score of 105 (with no individual subscore lower than 85) Other accepted language tests or evaluation methods.

Language requirements

English

If English is not your first language, you must provide one of the English language proficiency tests below:

IELTS (Academic): Overall score of 6.0 (min Listening: 5.5, min Reading: 5.5, min Writing: 5.5, min Speaking: 5.5)

TOEFL (IBT): Total score of 80 (min Reading: 20, min Listening: 20, min Speaking: 20, min Writing: 20)

Duolingo English Test (DET): Minimum score of 105 (with no individual subscore lower than 85)

Other accepted language tests or evaluation methods.

More information	sheridancollege.ca/..unications-management

Get the skills you need to excel in the fast-paced world of advertising.

Master the fundamentals you need to succeed in advertising and marketing

In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You’ll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!

Take advanced communications courses and get hands-on experience

In the third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community.

Get work experience before you graduate with an advertising internship

The mandatory 10-week marketing or advertising internship gives you valuable real-world work experience before you graduate. This field placement will also allow you to network, building contacts and connections in the communications field.

Get access to resources from the Canadian Marketing Association

Logo for Canadian Marketing Association
All Sheridan students can sign up for a membership with the Canadian Marketing Association – CMA by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing
Professional development opportunities
Exclusive content, including guides, whitepapers and research reports
Networking opportunities with the top marketing talent in Canada
CMA NXT postsecondary career planning resources

This program meets the educational prerequisite needed for entry to the CMA’s Chartered Marketer program.

Sheridan’s Advertising and Marketing Communications – Management graduates are known for their advanced understanding of strategies and a high level of professionalism. Combining creative thinking with refined business skills, you’ll be well-equipped to begin an exciting career!

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