Marketing Management (Optional Co-op)
| Study location | Canada, Ontario, Mississauga |
|---|---|
| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters, plus 1 Optional Co-op term |
| Study language | English |
| Course code | PMKMC |
| Tuition fee | CA$20,326 per program The fee is for the 2022–2023 academic year and includes tuition (CA$18,012), health insurance and ancillary charges. The fees displayed are estimates only for two semesters and are subject to change. |
|---|---|
| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Applicant Selection Eligible applicants are selected on the basis of previous academic achievement, and/or demonstrated competence. In some cases, applicants may be requested to submit:
The entry qualification documents are accepted in the following languages: English. |
|---|
| Language requirements | English If English is not your first language, you must provide one of the English language proficiency tests below:
|
|---|
| More information |
|---|
Overview
In just one year, Sheridan’s Marketing Management graduate program will give you the digital marketing skills employers want and need.
Things you’ll learn to do
- Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization’s marketing efforts.
- Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
- Write marketing and communications plans.
Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.
Mobile computing gives flexibility
Working online is an essential skill in the workplace and an integral part of our program. A laptop computer is mandatory. During the program, you’ll use the computer to collaborate with your classmates on various assignments. In our online environment, you’ll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.
Additional information
“I learned more in eight months at Sheridan than I did in four years at university.”
Marketing Management graduates often express sentiments like this. And it’s easy to see why. You may learn theory at university, but at Sheridan, you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. This program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you’ll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.
In this program, you’ll also:
- Learn the key elements of digital marketing
- Develop the skills to generate online content and navigation
- Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials
- Conduct marketing analytics and use it as background for a marketing plan
- Develop and deliver sales presentations and marketing communications plans
- Get prepared for the challenges of global marketing
Career opportunities
As a graduate of Sheridan’s Marketing Management program, you’ll be primed for today’s job market and be ready to begin work. In just one year, you’ll gain real skills you can put to use right away.
Here are some jobs you might find:
- Social Media Coordinator
- Digital Marketing Coordinator
- Search Engine Marketing Coordinator
- Advertising and Promotions Planner
- Advertising Account Coordinator
- Assistant Product Manager