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Strategic Marketing Communications

Tuition fee CA$17,027 per year

The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$14,500), health insurance and ancillary fees.

Please REVIEW the Conestoga College`s refund & withdrawal policy.

Registration fee CA$400 one-time

The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300).

Please REVIEW the EdviseCanada`s fee policy.

More information

conestogac.on.ca/..arketing-communications 

Overview

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Career opportunities

Graduates will have the knowledge to work in multiple roles in the marketing and communications sectors by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. These include public relations, marketing communications, internal and external communications, social media managers, consultants and more.

Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! May 2023
Application start
Jul 4, 2022
This intake is not applicable
Studies commence
May 8, 2023
Apply Now! September 2023
Application start
Oct 3, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States

Apply Now! January 2023
This intake is not applicable
Studies commence
Jan 9, 2023
Apply Now! May 2023
Application start
Jul 4, 2022
This intake is not applicable
Studies commence
May 8, 2023
Apply Now! September 2023
Application start
Oct 3, 2022
This intake is not applicable
Studies commence
Sep 5, 2023

Application deadlines apply to citizens of: United States