Strategic Marketing Communications
| Study location | Canada, Ontario, Kitchener |
|---|---|
| Type | Graduate Certificate, College |
| Nominal duration | 2 years |
| Study language | English |
| Course code | 1403 |
| Tuition fee | CA$17,027 per year The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$14,500), health insurance and ancillary fees. Please REVIEW the Conestoga College`s refund & withdrawal policy. |
|---|---|
| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
The entry qualification documents are accepted in the following languages: English. |
|---|
| Language requirements | English For direct admission, you must be from an English speaking country or, you must provide proof of English proficiency in one of the following ways:
If your IELTS/TOEFL score does not meet the minimum English language requirement for direct entry, you may choose to enter Conestoga’s English for Academic Studies – EAS program. |
|---|
| More information |
|---|
Overview
Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.
Career opportunities
Graduates will have the knowledge to work in multiple roles in the marketing and communications sectors by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. These include public relations, marketing communications, internal and external communications, social media managers, consultants and more.