Broadcasting Performance and Digital Media
| Study location | Canada, Ontario, Kitchener |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters |
| Study language | English |
| Course code | 1402 |
| Tuition fee | CA$17,755 per year The fee is for the 2022–2023 academic year and includes tuition (CA$14,935), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
- Preference will be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where course work included marketing and communications. - Preference will be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism. Note: Applicants not meeting the credential requirement must submit a resume and work-related references. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, you must be from an English-speaking country or, you must provide one of the English language proficiency tests below:
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| More information |
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Overview
In today’s media-intensive world, the demand for people who can create content in an interesting, entertaining, and relatable fashion continues to grow. Whether you want to be an on-camera news anchor, host, podcaster, blogger, vlogger, social media channel host, or a spokesperson in the fields of marketing, advertising or public relations, performance skills are at the top of the list of qualifications needed to succeed.
This one-year graduate certificate program is geared to open up opportunities for storytellers and content creators of all types and interests. You will develop presentation and interviewing skills across a wide variety of media in a hands-on environment. You will learn to use equipment ranging from cellphones to laptops or tablet-based home studio setups, to state-of-the-art radio and television studios equipped with teleprompters and green screens. You will also learn how to post your content to a variety of sites. In addition, entrepreneurial development will be an integral part of the program so that graduates will understand the process and importance of personal brand development.
Career opportunities
Graduates of this program may find employment as journalists, on-camera presenters, weather reporters, podcasters, webcasters, public relations specialists, marketing specialists, public communicators, announcers and broadcasters in traditional industries and new media outlets.