Public Relations - Integrated Communications (Optional Co-op)
| Study location | Canada, Ontario, Kitchener |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters, plus 1 Optional Co-op term |
| Study language | English |
| Course code | 1478 |
| Tuition fee | CA$17,942 per year The fee is for the 2022–2023 academic year and includes tuition (CA$14,935), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
Note: Preference may be given to applicants with degrees in communications, English, political science, journalism, public relations, and general arts and science programs where course work included marketing and communications. Preference may be given to applicants with diplomas in marketing, advertising, public relations, event management, and journalism. Applicants with 5+ years of experience in the marketing communications field with no post-secondary credential will be considered. The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English For direct admission, you must be from an English-speaking country or, you must provide one of the English language proficiency tests below:
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| More information |
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Overview
Graduates of the Public Relations – Integrated Communications program will deal with the needs of organizations to develop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on writing clear, targeted communication strategies and preparing professional digital, print and graphic communications. Students will also conduct research with an emphasis on analysis and the implications of public relations, marketing, advertising, social media, personal selling, sales promotion, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of professional ethics and practices, professional development, and professional societies in integrated communications will be emphasized throughout the program.
Applying to the Co-op Stream
The optional co-op stream includes one co-op work term.
Co-operative Education integrates academic studies with program-related experience in the workplace. This results in better-trained workers who are familiar with their professional expectations and have the skills needed to contribute to an organization right from the start.
The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
To be considered for admission to the co-op stream, students are required to achieve a minimum overall 80% session weighted average with no failed or dropped courses during the term that occurs two terms prior to the co-op work term.
Career opportunities
Graduates can expect to find employment in a variety of industries in areas such as:
- public relations
- communications
- social media
- brand management
- event planning
- corporate communications
- marketing