Business - Marketing
| Study location | Canada, Ontario, Barrie |
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| Type | Diploma, College |
| Nominal duration | 2 years |
| Study language | English |
| Course code | BMKN |
| Tuition fee | CA$16,508 per year The fees shown here are estimates only for two semesters and are subject to change. The above fee includes tuition (CA$13,876), health insurance and ancillary fees. Please REVIEW the Georgian College`s refund policy. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). Please REVIEW the EdviseCanada`s fee policy. |
| Entry qualification | High School / Secondary Education (or higher) To be eligible for admission, you must possess a high school diploma including these required courses (or equivalents):
Note: Minimum of 60% in Grade 11 Mathematics The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If English is not your first language and/or you are coming from countries where English is not an official language, you should provide evidence of your English language proficiency through one of the language tests below:
If your IELTS/TOEFL score does not meet the minimum English language requirement for direct entry, you may choose to enter Georgian’s General Arts and Science – English for Academic Purposes program. |
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| More information |
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Overview
Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.
Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.
Career opportunities
Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.