Advertising - Creative and Digital Strategy
| Study location | Canada, Ontario, Toronto |
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| Type | Graduate Certificate, College |
| Nominal duration | 1 year/ 2 semesters |
| Study language | English |
| Course code | 6425 |
| Tuition fee | CA$17,303 per year The fee is for the 2022–2023 academic year and includes tuition (CA$15,693), health insurance and ancillary charges. The fees displayed are estimates for two semesters and are subject to change. |
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| Registration fee | CA$400 one-time The registration fee includes the non-refundable application fee (CA$100) and the refundable deposit fee (CA$300). |
| Accommodation fee | CA$1,800 per month The above fee is an estimated amount for living expenses for one month.
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| Entry qualification | Undergraduate Diploma (or higher) To be eligible for admission, you must possess:
The entry qualification documents are accepted in the following languages: English. |
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| Language requirements | English If you did not complete two or more consecutive full years at a recognized post-secondary education institution in a school where English is the primary language of instruction and communication, you must provide one of the English language proficiency tests below:
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| Other requirements | All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will:
Note: After applying, applicants will receive a letter advising how to book the program admission session. |
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| More information |
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Overview
The digital field of advertising and marketing is growing faster than all other areas in the advertising industry and this program addresses the high demand for creators. Blending digital media with business and marketing, courses will focus on creative strategy, digital storytelling, brand engagement, entrepreneurship and emerging platforms as you develop your writing, creative concept development, art direction, collaboration, presentation and entrepreneurial skills. You’ll also learn new technologies and platforms while building a strong portfolio to present to prospective employers.
During a field placement in the second semester, you’ll take part in team assignments, working in a collaborative, real-world environment.
Career opportunities
- Digital art director
- Digital designer
- Digital writer
- Information architect
- Digital strategist
- Content strategist